Posts

Showing posts from June, 2021

Optimize Your Homepage to Improve Search Rankings

  How to Optimize Your Homepage to Improve Search Rankings Your website is the gateway to your products and services. It is how customers will usually interact with your eCommerce business and where they will – hopefully – make purchases. However, if it’s not properly optimized it won’t get found. But what exactly is the optimization and how can you optimize your homepage to ensure a good ranking on search engines? There are many things to consider when doing business online. It’s not enough to simply set up a website. You’ve got to pick the right technology – whether that’s the best text messaging apps for Android and iOS, the right website host, or a great live chat solution. Not only that but your website should be well designed, be easy to navigate, have great product images, and have perfect content. Your website could be the best-designed site in the world but still, go completely unnoticed. Without effective optimization, potential customers will simply not find your websi

High-Performing Meta Descriptions In All Time.

Image
  How to Write High-Performing Meta Descriptions In All Time. When it comes to digital content, it can be difficult to stand out in today’s market. Improving the value of a webpage isn’t always about the copy on the page. Content also needs optimized meta descriptions to improve things like click-through rates (CTR) and the perception of customer options and result quality. So what are metadescriptions? Search engine optimization (SEO) meta descriptions are short blurbs of text that briefly describe the content of web pages. These appear within search engine results pages (SERPs) when a user searches for a term or phrase. Meta descriptions are written in HTML summarizing the webpage’s content. In the HTML code, the description looks like this: <meta name= “description” content= “here is where you place the description”/> Google determines meta description lengths based on pixels. The limit for desktop is 920 pixels, or about 158 characters, and 680 pixels on mobile de